INDUSTRY NEWS

Tunedly And You

Tunedly And You

Chris Erhardt
Many of you probably do not know how Tunedly operates, so I think it's important to give you some insight. We always strive to be as transparent as possible.

As the title suggests, Tunedly only makes money when you – the user – makes money, too. If your songs don't earn royalties, Tunedly doesn't make a profit. Here is why:

As a Tunedly user, you pay a monthly subscription fee. This fee barely covers all Tunedly expenses, which include song plugger retention fees, demo artists, platform upkeep, and improvement and staff. We hire some of the best professionals on the market to provide the best possible experience to you. As you can imagine, these professionals demand a premium salary. Our CTO has over 20 years’ experience in web development. He makes sure that the platform is always up and secure and develops new technology to make collaborating online even easier.

Most of you know Dusty. He has been working as a professional musician for two decades. Jayne, a very recent hire, has worked in a director’s position at Warner Music for nearly 20 years. She has been involved in projects that include Michael Jackson, Ed Sheeran, and many more.

In addition, we hire a number of contractors for one-off projects in design and content creation. Lastly, my co-founder and I dedicate our entire time to moving Tunedly and our users forward by finding partnerships, investors, press opportunities, and also carefully managing the cash flow.

If you're an up and coming songwriter, you probably have a “day job,” which finances your developing songwriting career. Running Tunedly requires several staff members to dedicate their full working hours towards our mission and your career, hence, this is our “day job.” If each of us had to support our living outside of running Tunedly, your experience on the platform would be a lot less professional.

Another cost you might come across as a Tunedly user is session musician fees; if you choose to record music with our roster of session musicians, that is. This fee goes directly to the session musicians who dedicate their time to bringing your songs to life. We have negotiated rates with these session musicians that are lower in comparison to you hiring them directly outside of Tunedly. Many don't even accept clients outside of Tunedly.

So far, as you can see, Tunedly comes out at $0. So, how does Tunedly actually make money? As you know, we are not just an online recording studio but also a music publishing house. We sign your best songs to exclusive publishing contracts and place them with artists, in film and TV – and that's how Tunedly makes a profit. We take a small cut from the sync fees and the publishing portion of the royalties, while you retain the songwriter royalties and the majority of the sync fees. Long story short, Tunedly can only be successful if you're successful. That's probably the reason why we do more – not only providing a service but, instead, try to develop you as a songwriter.

Thank you for being part of the Tunedly family. We are looking forward to our continued partnership.

Chris Erhardt is the co-founder & CEO of Tunedly – the site you're on right now. ;) Tunedly connects songwriters and music creators to some of the world’s most talented session musicians, to create professional-sounding music, as well as helping you gain exposure through music publishing opportunities. He is a songwriter and producer, as well as a speaker at music events and tech conferences.