INDUSTRY NEWS

Converting Social Media Audiences To Fans

Converting Social Media Audiences To Fans

The Tunedly Team

Coi Leray has been supported by every major label and influential artist. With over 6 million Instagram followers, a BET Award nomination, and a record deal with Republic Records, she has collaborated with Nicki Minaj and Lil Durk and appeared on The Tonight Show with Jimmy Fallon.

Unfortunately, only 11,500 copies of Trendsetter, Leray's debut album, were purchased in the first week (around 17.3 million streams). To put that in perspective, in the same week, Fleetwood Mac's Rumours was released 45 years ago, and it had less stream than this. While the data that Leray has provided may be shocking, they are by no means shocking. A lot of artists with huge followings hardly match similar energy in their record sales.

In the music world, the refrain is always the same: build your social media following and put it to use to get the word out about what you've been up to. But that's an oversimplification. People may follow your page for various reasons. They may not even like your music, yet they follow you anyhow.

Whether or whether people who follow you on social media should be considered fans has been the subject of numerous heated debates. In this post, we'll discuss strategies for converting followers on social media into paying customers and offer advice on achieving this goal. Feel free to peruse them and share your feedback with us.

Get The Music Right

Every time, the music is the most important part. There are several options to explore for the tunes to be just right. One of the first steps is to surround yourself with like-minded people and invest in honing your skills and abilities. The only way for your music to connect with whoever your intended listeners end up is if it stirs something in them. Getting the correct sound is critical, and Tunedly is here to help you do that.

Be Acquainted With Your Audience

Make sure you're focusing on the proper demographic. Others who are interested in what you post are followers; people who are interested in you as a person are fans. If you're a musician, for instance, it's possible that your fans are following you not because of your music but because of the adorable photos you post or the impeccable way you dress. You wouldn't feel the way you'd like to feel in this kind of situation. You want to attract fans that share your passion for your music.

The first step in using social media to attract ticket-buying fans is figuring out who you're trying to reach. Knowing your audience is the first step in determining what will appeal to them. The information you gather can inform adjustments to your approach on social media. This will increase the percentage of your target demographic among your followers and thus the likelihood that they will become loyal supporters.

Decide On Which Social Media Platforms

If you want to successfully transform those followers into fans, it is essential to make sure you are on the correct social media sites. Given the users that the most popular social networking sites attract, it's probably a good idea to maintain a presence on as many of them as feasible. It's important to remember, though, that the focus you provide to each platform should be determined by who you're trying to reach. Here, we look at how many people use the most prominent social networks each month.

If you've determined that your ideal customers are between the ages of 15 and 30, and you know that a large percentage of this demographic already uses social media platforms like Facebook and Instagram, you should focus your efforts there. It would be counterproductive to focus your marketing efforts on Snapchat if your genre of music is only likely to appeal to older listeners. You should redirect your efforts to social media like Twitter or LinkedIn.

Create A Social Media Strategy

Once you know who your audience is and that they like your style of music, it's time to think about what you want to accomplish. What you mean when you say you want to turn your social media followers into fans is that there is one specific action you want your fans to take so that they will do what you want them to. Making a plan for your musical future is crucial. As such, you should develop a social media plan that specifies the musical material you intend to share on each network and how your followers expect to respond to help you achieve your objectives. Once you have a plan in place, you must stick to it to succeed.

It's important to remember that the final goal of any given social media strategy is not necessarily increased awareness of the artist's music; rather, it may be the generation of leads for use in other types of marketing. One of those additional techniques is email marketing. People with an audience interested in their music encourage them to sign up for their mailing lists so they can distribute their music and other related materials. Many businesses and brands have found success using text marketing as a means of customer communication. Famous people have benefited from it as well. Brands and retailers benefit from text since it is the most personal form of text-based communication and fits naturally into the customer's buying experience.

Remain Functional and Be Consistent

Consistency in your music is essential to keep your career going. We cannot stress the significance of this advice enough. Today's most well-known musicians have maintained their status through a commitment to consistency. If, for example, you only put out new music or new content twice a year, you can't expect to keep your fan base interested. Promoting oneself relentlessly means staring directly at one's audience. You'll attract new followers while keeping your current ones happy.

Consistency in your music or content is the only way to keep your audience interested. Further, you must do better than refreshing your social media profiles once a week. Engaging your followers daily with genuine content will help them become devoted fans. Examining the functions offered by these social media sites is equally crucial.

Artists need to do more than just upload self-portraits and audio snippets to their social media accounts. They should also consider using reels, stories, Instagram lives, Facebook lives, and TikTok lives to connect with their audience. Sometimes they could even do freestyles. Musicians should be willing to take constructive criticism.

Self-expression is central to social media; therefore, it's only natural that receiving praise for it would make you feel liked by your peers. Due to this, people place a high value on being mentioned, replied to, liking, sharing, seeing, and having followers. As a result, you'll make your customers happy if you interact with them online.

It's not necessarily about quantity, either. You should respond as quickly as possible to all feedback and messages. Doing so will increase the likelihood that your followers will become customers.

Invest in Paid Ads on Social Media

Spending money on advertisements is another crucial step in drawing in a large, highly specific audience. Instagram, Facebook, and LinkedIn are just some social media sites that let you buy advertising space. These are helpful tools for expanding an artist's audience and generating more interest in their work. For new musicians, this may be a huge break.

People who aren't already familiar with your music but who are interested in it can find any of your musical advertisements. Investing in paid ads is a great strategy to promote your musical career and quickly develop a large fan base.

Contact Influencers

A social media "influencer" uses channels like Instagram, Facebook, TikTok, Twitter, and LinkedIn to spread the word about products and services they believe into their respective audiences. Influencers typically have devoted audiences since their content centers more on the influencer. Most social media influencers have thousands, and often millions, of followers.

Some fans may be won over by your music if you collaborate with a popular figure. For the most part, turning these followers into fans shouldn't be hard if your content is interesting and valuable to them. This is because you have already established credibility by obtaining a referral from the influencer.

Final Notes

A clear call to action that provides value will assist your followers to understand what you expect from them and what they can expect to receive from you across all of your social media strategies. There is no benefit to leaving this to chance, so don't ignore it.

The social media posts really ought to go with the tunes. If you want more people to listen to or see your content, then social media is the content marketing you need. True fans, listeners, concert-goers, and buyers are a smaller percentage of your total audience than they would be if you provided them with more excellent value consistent with why they follow you.

It's impossible to overstate the significance of social media. Many of today's artists can turn their following into devoted fans thanks to the tools made available by social media. The ultimate goal of each artist is to expand their fan base. Musicians can't make a living without their devoted audiences, who do everything from spreading the word about the band to sharing their favorite songs online to propelling the popularity of the artists' careers. It's up to the artist to discover and make the most of what social media has to offer to fully realize their vision.



Discover different genres of fantastic music made by soon-to-be prominent artists on Tunedly, and earn royalties, NFTs, and TunedCoins when you listen to these songs. Tunedly also offers to create music for you with the best artists, including Emmy, Grammy, and Oscar winners.