To get their music out there, musicians can use any number of available social networking sites. Email marketing is an excellent tool for artists to employ to spread the word about their music. The use of email for advertising is unique. It's a special form of advertising for musicians because it lets you personally connect with your audience.
Emailing your supporters is a great way to get their attention and keep it focused on you, despite the craziness and distractions they may encounter on social media. Musicians can keep in constant contact with their followers through email marketing. Keep your audience anticipating more music and shows by constantly being in their minds.
This is a quick primer on how to use email marketing effectively for artists. You'll learn the ins and outs of developing a solid email marketing plan and sending efficient emails. How to sell yourself as a musician via email is outlined below.
To get the most out of your email marketing, it's essential to pick the right email platform. Sending out mass emails with multimedia attachments is a breeze with an email marketing platform. In addition, they offer the tools to monitor the responses to your emails so that you can improve your marketing strategies. A further benefit of using an email marketing platform is that it will help ensure that your messages will not be mistakenly marked as spam.
One of the first things to do is compile a complete inventory of all the email addresses you have access to. This list may be minimal if email marketing is new to you, but if you've done it previously, you should have plenty of addresses. Emailing them and requesting permission to add them to your mailing list is the next stage in establishing a solid foundation for your mailing list. The selected marketing platform will allow you to import your email list directly.
If you do not already have a list but would like to start one or expand your current one, you can do so in a few different ways. You can entice visitors to your website to sign up for your mailing list by offering them something in return for their email address. This could be anything from an exclusive recording to songsheets, outtakes, a preview of an upcoming single, unreleased album artwork, or the results of a quiz hosted on your site.
When collecting data, it's recommended to keep it as simple as possible, such as a name and email address, because more extensive forms can be frightening. To gather email addresses, you must have a landing page or signup form on your main website. The most excellent way to attract them to sign up for your email list is to list all the cool stuff they'll get access to if they do.
These days, no band or solo artist can survive without social networking. By promoting gated content on Twitter and Facebook, adding "Sign up" CTAs to YouTube video descriptions, Instagram bios, etc. that link to the email signup form on your website or a landing page, and using Facebook Ads to generate leads, and then converting them, you can gain exposure, fans, and new opportunities while building an email list.
You need this to keep tabs on your email campaigns, ensure they're achieving their stated objectives, and adjust your email marketing approach accordingly. Knowing whether you're trying to boost fan interaction or ticket sales will inform how you approach email marketing.
Sending a new subscriber an email is a great way to make them feel welcome and thrilled to participate in your email group. Whenever a new subscriber is added, the first type of email they receive is a welcome message. In your welcome letter, explain to subscribers what they can expect from you regarding future material. Ask them to whitelist your email address so they receive future messages from you.
Among musicians' most common types of emails are newsletters, updates on new releases (both music and videos), tour dates, album pre-sale information, autoresponders, order confirmations, details, and so on. Preplanned automated email sequences, such as welcome emails, can also be set up in advance.
The least amount of work is typically put into writing an email announcement. Send these emails to your subscribers a few days before you release your music on streaming services, a day before you upload a music video to YouTube or the day you release new goods. Your most dedicated followers will spread the news about your new releases and help you gain more subscriptions. Promoting forthcoming shows is another important aspect of email marketing for musicians to focus on. Email marketing calendars detailing future performances are one way to guarantee this.
Sending out a newsletter allows you the most flexibility regarding the material you provide. Anything of interest can be disseminated in the form of news, updates, tales, videos, images, interviews, etc., in a newsletter. They can also be a great way to make money, mainly if you include CTAs like "purchase tickets," "buy merch," or "stream our new song" throughout the email.
Emails from musicians ought to have a convincing tone. The ability to excite and provide value to fans and persuade them to take action in response to an artist's email is essential for musicians. Consistency is crucial while publishing newsletters. They keep you top of mind with your audience, but if you stop sharing them regularly, your followers may forget.
Automated campaigns are helpful because they allow you to interact with your audience without wasting time. With automated email campaigns, you may program a single email to be sent out if a particular condition is met, such as when one of your fans buys a product. Once the automated email is set up and the recipients and frequency have been determined, you can stop thinking about it.
You need to monitor your growth as you expand your email marketing efforts. In this regard, learning how to decipher your email marketing report is a good starting point. This study's results can inform future marketing goals and fine-tune email marketing strategies by providing insight into the meaning of the various figures and where you lie within the normal range for musicians.
Key performance indicators (KPIs) must also be monitored, including concert attendance, album sales, product sales, etc. Even if your email open and clickthrough rates are solid, you may want to reconsider the CTAs you use if your music career's key performance indicators aren't rising as quickly as you'd wish to.
Email metrics and KPIs that matter most include: open rate, click-through rate, click-to-open rate, bounce rate, unsubscribe rate, deliverability rate, spam complaint rate, average revenue per email sent, and email campaign profitability. Taken as a whole, they can serve to enhance your marketing initiatives in accordance with your objectives.